MasterCard BALLGAME

As part of a larger MasterCard Priceless New York program, MasterCard have teamed up with Facebook Places in a challenge to find 20 decommissioned Yankee stadium seats hidden across New York City, for a chance to win VIP tickets to a 2011 Yankee Game.

The campaign, named “Check In to the Ballgame”, runs from August 1st to 31st, during which time Yankee fans have the chance to find MasterCard branded seats around the city. Located around New York City in spots like Katz’s Deli, Murray’s Bagel’s, and the New York Stock Exchange, MasterCard fans that find the seats can then scan embedded QR codes, which will check them in at the seat’s location via Facebook Places. Once a fan checks in, they make themselves eligible to win VIP tickets to a 2011 Yankee game in MasterCard’s Batter’s Eye Cafe.