Orange #THISSUMMER

To continue with their two way interaction with fans over social media, Orange offered consumers the chance to have their summer plans given the ultimate voiceover. Hosting the interaction through their social media focused microsite, The Feed, the campaign is just one of many creative concepts used to help generate word of mouth about Orange via social media channels.

For this concept, fans tweeted in their plans, hashtaged it #THISSUMMER and the best were selected to be given to a professional voiceover artist and given an iconic summer blockbuster sound.