The Vaccines Wetsuit Video

With bands, brands and advertising agencies clambering towards user generated content; having your fans create a video for you is perhaps not an original concept anymore. However, The Vaccines campaign to create a user generated video for their track “WETSUIT” is both well thought out, nicely designed and picking up momentum.

The methodology is simple, all fans need to do is download Instagr.am to their phone (if they haven’t already), take a photo of the action at any of the summer festivals, and tag it #VACCINESVIDEO. With the integration of the band’s social media feeds having been well executed as well, it’s left us waiting with high anticipation as to what the video will look like.